Peer Reviewed Journal via three different mandatory reviewing processes, since 2006, and, from September 2020, a fourth mandatory peer-editing has been added.
“Information is power if and only if you have the
knowledge to know what it means, the will to use it, the
ability to apply it, and access to a channel of
communication” [1]. We see this in current fields of
research as varied as Marketing, Philosophy, and
Communications Studies, and in current issues about who
owns and controls technology. But a character from a far
older tradition helps explain many problems in society
today with technology: Trickster, the mythical character
who confuses fact with fiction, makes good use of
Technoism, a term coined by Davis [2] in 1999 to denote
suppressed skepticism and blind compliance with the
chaotic and uncontrolled progression of technology in our
lives that leads to a dangerous split between the “haves”
and “have-nots” of the technology world. This paper will
discuss the use of Technoism to give the public and users
of technology a false sense of power and control over
their lives when in fact they are being duped into a
financially motivated campaign of consumer exploitation.
The paper makes some recommendations for establishing
a conscience in the use of technology.
