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In this paper we introduce techniques for efficient multicast video streaming in UMTS networks where a video content has to be conveyed to multiple users in the same cell. Efficient multicast data delivery in UMTS is still an open issue. In particular, suitable solutions have to be found to cope with wireless channel errors, while maintaining both an acceptable channel utilization and a controlled delivery delay over the wireless link between the serving base station and the mobile terminals. Here, we first highlight that standard solutions such as unequal error protection (UEP) of the video flow are ineffective in the UMTS systems due to its inherent large feedback delay at the link layer (Radio Link Control, RLC). Subsequently, we propose a local approach to solve errors directly at the UMTS link layer while keeping a reasonably high channel efficiency and saving, as much as possible, system resources. The solution that we propose in this paper is based on the usage of the common channel to serve all the interested users in a cell. In this way, we can save resources with respect to the case where multiple dedicated channels are allocated for every user. In addition to that, we present a hybrid ARQ (HARQ) proactive protocol that, at the cost of some redundancy (added to the link layer flow), is able to consistently improve the channel efficiency with respect to the plain ARQ case, by therefore making the use of a single common channel for multicast data delivery feasible. In the last part of the paper we give some hints for future research, by envisioning the usage of the aforementioned error control protocols with suitably encoded video streams.