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ABSTRACT
A Value-Based Business Approach to Product Line Software Engineering
The present conceptual paper is an attempt to provide a
Value-Based Business Approach (VBBA) to product line
software engineering. It argues that Product line software
engineering should be seen as a system and considered as
a means towards the end of appropriating more and more
value for the business firm; contingent upon the fact that
it provides value to customer and customer’s customers
operating its value creating system with agility, speed,
economy and innovation; getting governed by the
positive sum value creation outlook and guided by value-
based management. With our value-based business triad,
the product line engineering process can hope to achieve
simultaneously value, variety and volume, product
differentiation and cost leadership enabling the business
firm to land on the virtuous value spiral.
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