Navigating Digital Transformation: Crafting Tailored Data Strategies for Organizational Adaptability

Louis Ethier, Daniel Tomiuk, Michel Plaisent, Prosper Bernard

In the digital transformation era, companies must foster adaptability and invest in modernizing their technological infrastructure. A key component of this shift is developing a robust data strategy, which presents implementation challenges in large organizations. We outline criteria for senior management to consider when crafting a data strategy, covering both offensive and defensive measures. While a hybrid approach is common among successful organizations, there's no one-size-fits-all strategy. Instead, companies should tailor their approach to their unique business needs. Our ongoing project, using Design Science methodology, aims to create a tool aiding senior management in selecting the most suitable strategy. This involves assessing sector-specific requirements, improving data management practices, and ensuring alignment across departments.

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