Peer Reviewed Journal via three different mandatory reviewing processes, since 2006, and, from September 2020, a fourth mandatory peer-editing has been added.
The paper will explore how a social media based E-learning 2.0
solution for formal learning (social IS) can be implemented,
focusing on the technology acceptance process.
The paper aims to increase the knowledge on how the
acceptance regarding social media based E-learning 2.0
information systems for formal learning can be increased and
how the acceptance affects the social learning experience. To
achieve this, the paper relies on both a qualitative and
quantitative approach and is primarily inductive. The paper
concludes that the acceptance cannot be seen as a linear process,
as is common practice. Instead, one should see the process of
acceptance as interlinked with the experience and external
variables in a continuous process that can either ‘spiral’
upwards or downwards. Furthermore, the paper identifies the
problem of innovation resistance. The paper then analyzes
information gathered from industry experts, practitioners and a
live case to find how one can improve acceptance and thereby
the social learning experience. Once these variables have been
identified the paper presents strategic advice. The paper ends by
a discussion of the results, both regarding the impact and
contrast to previous research as well as highlighting areas for
further research