Journal of
Systemics, Cybernetics and Informatics
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ISSN: 1690-4524 (Online)

Peer Reviewed Journal via three different mandatory reviewing processes, since 2006, and, from September 2020, a fourth mandatory peer-editing has been added.

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Honorary Editorial Advisory Board's Chair
William Lesso (1931-2015)

Editor-in-Chief
Nagib C. Callaos

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The International Institute of
Informatics and Systemics
www.iiis.org
 

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Quality Assurance

Editors
Journal's Reviewers
Call for Special Articles
 

Description and Aims

Submission of Articles
Areas and Subareas

Information to Contributors

Editorial Peer Review Methodology

Integrating Reviewing Processes


Current Issue:
(Volume 19 - Number 4 - Year 2021)


Philosophy and Cybernetics: Questions and Issues
Thomas Marlowe, Fr. Joseph R. Laracy
(pages: 1-23)

Reconceiving Cybernetics in Light of Thomistic Realism
John T. Laracy, Fr. Joseph R. Laracy
(pages: 24-39)

Nascent Cybernetics, Humanism, and Some Scientistic Challenges
Zachary M. Mabee
(pages: 40-52)

Kant, Cybernetics, and Cybersecurity: Integration and Secure Computation
Jon K. Burmeister, Ziyuan Meng
(pages: 53-78)

Interplay Between Cybernetics and Philosophy as an Essential Condition for Learning
Maria Jakubik
(pages: 79-97)

Towards a General Theory of Change: A Cybernetic and Philosophical Understanding
Gianfranco Minati
(pages: 98-109)

Artificial Intelligence and Human Intellect
Víctor Velarde-Mayol
(pages: 110-127)

The Philosophy of Cybernetics
Jeremy Horne
(pages: 128-159)

Cybernetics and Philosophy in a Translation of Oedipus the King and Its Performance
Ekaterini Nikolarea
(pages: 160-190)

Linguistic Philosophy of Cyberspace
Rusudan Makhachashvili, Ivan Semenist
(pages: 191-207)

Systems Philosophy and Cybernetics
Nagib Callaos
(pages: 208-284)
 

Abstracts
 


ABSTRACT


Relationship Quality as Predictor of B2B Customer Loyalty

Shaimaa S. B. Ahmed Doma


Relationship marketing has become extremely important recently due to the fierce competition in today’s marketplace. Companies are required to build long-term profitable relationship with customers and to achieve customer loyalty. Also, switching behaviors frequently occur among most of targeted customers. Fewer studies, however, discuss the effects of relationship quality efforts on customer loyalty. Therefore, this study is aimed to investigate the impact of relationship quality on customer loyalty in B2B context in the Egyptian shipping services sector. Building on prior research, we propose relationship quality as a higher construct comprising trust, commitment and satisfaction. An analytical model is developed as a guideline to test the relationships between relationship quality dimensions and customer loyalty.

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