Effective Verbal Persuasion in Prayer, Business, and Teaching
Russell Jay Hendel
What verbal techniques – persuasion, explanation and
evaluation – yield superior results? Answers to this question are
taken from the education, business and prayer literature. We
show that the best verbal approaches i) focus on the future, ii)
attribute causes that are internal and controllable like effort, iii)
advocate sub-goals that are specific and achievable short term
and iv) use imagery focusing on emotions of mastery and
enjoyment. Three theories – attribution theory, goal setting
theory and imagery studies – are used to justify the results. Full Text
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