Web Mining of Hotel Customer Survey Data
Richard S. Segall, Qingyu Zhang
This paper provides an extensive literature review and list
of references on the background of web mining as applied
specifically to hotel customer survey data. This research
applies the techniques of web mining to actual text of
written comments for hotel customers using Megaputer
PolyAnalyst®. Web mining functionalities utilized
include those such as clustering, link analysis, key word
and phrase extraction, taxonomy, and dimension
matrices. This paper provides screen shots of the web
mining applications using Megaputer PolyAnalyst®.
Conclusions and future directions of the research are
presented. Full Text
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