Explaining mobile commerce services adoption by different type of customers
Francisco J. Molina-Castillo, Carolina López-Nicolás, Harry Bouwman
Mobile phones have been proclaimed as the new service
frontier. Nowadays, in addition to traditional mobile
services, new mobile commerce services are ready to be
used by customers based on 3G-related technologies.
However, little is known about the reasons why different
groups of customers adopt mobile commerce services. By
means of a sample of 542 Dutch consumers, we analyze
the acceptance of these services by four different groups
of customers. We finish our work providing interesting
conclusions for academics as well as practitioners Full Text
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